We take flossing very seriously in our household. You can say that we're somewhat floss connoisseurs. Flossers know there's a huge range of textures, thickness and tastes in floss and that these factors make a big difference in your flossing experience. I have to say that CocoFloss is the best floss I've ever tried. I love the texture, thickness, and flavor (I'm particularly digging the Strawberry).