In today's day of DIY and meaningful beauty, the demand for high quality products that are both unique and offer a story has sky-rocketed. Now, a typical Gap scarf or your mother's Dove soap is no longer good enough. We are searching for products that speak to us, that help us feel more connected to the world around. This generation, well known for its social entrepreneurship, believes you can have your cake (high fashion) and eat it too (without the guilt).
Liya Kebebe (supermodel / actress and former World Health Organisation's Goodwill Ambassador for Maternal, Newborn and Child Health) started Lemlem in 2007 as a way to inspire economic independence in her native country and to preserve the art of weaving. Lemlem, which means to flourish or bloom in Amharic, aims to encourage others to invest and manufacture in Africa.
Check out their new line featured in this month's issue of Marie Claire.