Are Rooted Beauty products totally toxin free- yes. Do they smell delicious enough to eat- yes. Are the lip butters my new favorite go to lip product (one by my bed, one in my purse and one at my desk)- yes. The Facial Wipes are super convenient and the water based Moisturizer is such a nice break from all my facial oils. However, even with this long list of desirables, what makes this brand truly shine is their heart.
Just one look at their site and you can immediately tell that Rooted Beauty is serious about their cause.
We developed Rooted Beauty with a vision to change the lives of women around the world through innovative and healthy natural skincare products. We are rooted in positively impacting our customers, the environment and women around the world.
Each Rooted Beauty skincare product helps a woman escape from extreme poverty and trafficking through our Woman2Woman Project. Our partnering organizations use the funds we raise through Woman2Woman projects to provide each woman with vocational training and recovery counseling. Woman2Woman projects enable women around the world to escape bondage and become self-sufficient. Our partnering organizations work closely with each woman to ensure long-term stability and freedom. Once a project is fully funded, we sponsor a new woman, creating a cycle of ongoing impact.
Their project page is so inspiring (and triggers my shopoholic...in a good way). There's something so gratifying about seeing those little colored bars move to the right...every time you buy something- knowing that it's going to a mission that I care about. As a social worker/life coach/green beauty blogger (I am many things) I get super excited to tell you about companies that share my love of beauty and have discovered the power of harnessing that love and using it for good- making the world better for women!
I encourage you to check them out and get a lip butter or three. In this case...it's really a win win.
You can get it here