It isn't easy trying to find a deodorant that won't either kill you due to the toxins in the ingredients or kill your loved ones due to the b.o. emanating from your "natural deodorant" wearing pits. On my journey to get clean (skincare clean that is), I've experimented with sticks, jars and tubes of products, searching for a deodorant that can keep stank at bay as well as sweat slightly more controlled.
No lie, when I first discovered Schmidt's Deodorant, I wanted to rub the Bergamot+Lime scented yumminess all over my body– it smells that good. Also, the texture wasn't like other cream deodorants I've tried...it felt smooth vs. gritty. Applying it on your underarms is an inspired experience let me tell you. Not only do your nostrils get hit with that heavenly fresh and citrusy scent, you also feel like you're nourishing your armpits at the same time. Plus, since the product is so luxurious feeling, it's like a mini armpit massage every morning– not a bad start to your day.
Needless to say, I had to talk to the sorcerer that brewed this SUPERnatural stuff and get up in her brain a bit. Plus, here at OurWonderLust...we love meeting Wonder Women who are designing their own lives and making ours better in the process!
Me: Why deodorant?
Jaime Schmidt: It’s personal, it’s functional, and, for most people, it’s necessary. There’s a lot of brand loyalty with deodorant--when you find one that works, you usually stick with it. With Schmidt’s, if you want a change, it’s easy to switch between our 5 unique scents to suit your mood! Customers are very passionate about our product. Many tell us that finding Schmidt’s has put an end to their ongoing quest for the perfect deodorant.
Me: What inspired you to get into the natural beauty industry?
Jaime: Growing up, I always had fun staying on top of the next trend in beauty products (Dep Hair Gel, Maybelline Kissing Koolers, Teen Spirit Deodorant). In my adult years, my preferences changed to cleaner, more natural products. I also began to recognize opportunity where big brands were falling short. Specifically, I was exhausted from my search for a natural deodorant that performed to my expectations--this was a long-time challenge for me.
Me: How did you cook up the perfect formula for dry and stink free pits?...what makes it SUPERnatural?
Jaime: Our formula was fine tuned over the years through research, trial, some disheartening error, and encouraging feedback from our amazing customers. Schmidt’s Deodorant is most definitely SUPERnatural because it’s made with pure and nourishing ingredients like shea and cocoa butters, vitamin E, hops extract & essential oils. Choosing body care products made from natural ingredients is so critical because the skin is our body’s largest organ and absorbs everything we put on it. I'm proud to say our product is vegan, cruelty-free, aluminum-free, propylene glycol-free, paraben-free and phthalate-free.
Me: What's it like to run your own business...do you work from home, are you covered in essential oils?
Jaime: With owning a business, the work never stops. I’m inspired by the ongoing challenges and opportunities presented to me everyday! Seeing the fruits of my effort is incredibly rewarding. It used to be just me hand mixing, labeling, packing, and shipping. The business has seen rapid growth, and I am fortunate to have an amazing and dedicated team of employees working with me. Now, Schmidt’s Deodorant operates from a private production studio and shipping warehouse located on the same property as our home office.
Me: What's your favorite Schmidt scent?
Jaime: This changes in tune with my mood, the season, and even the day’s outfit. I have all 5 varieties in my bathroom cabinet. Lately, I’ve been reaching for the Cedarwood+Juniper or Ylang-Ylang+Calendula. I personally developed each of the fragrance blends and genuinely love them all!
So there you have it folks...from the Wonder Woman herself... saving the world one armpit at a time.
Bergamot+Lime Ingredients: Ingredients - Butyrospermum parkii (shea butter), Sodium bicarbonate (baking soda), Maranta arundinacea (arrowroot) powder, Theobroma cacao (cocoa) seed butter, Citrus bergamia (bergamot) essential oil, Citrus aurantifolia (lime) essential oil, Tocopherol (vitamin E), Humulus lupulus (hop) extract
You can get your own here